BRAND ACTIVATION
Blackmores at AO
The Blackmores Wellbeing Oasis at the Australian Open combined AI-powered technology with the wellness of nature.
Year
2017
Client
Bastion EBA
Project Scope
Brand Activation
Project Summary
The Blackmores Wellbeing Oasis at the Australian Open formed an integral part of both the company’s sponsorship and products. A larger-than-life brand activation saw visitors walk into a world of wellness. Visitors were also invited to engage with an AI-powered chatbot to access a personalised digital ‘wellbeing coach’. Bastion EBA engaged Event Kit to bring to life the creative concept and theme, developed to fit the wellness brand.
Blackmores Wellness Oasis • Visitors were invited to engage with an AI-powered chatbot to access a personalised digital ‘wellbeing coach.
Taste Testers • Visitors were given a personalised Blackmores Superfood sample suited to their needs.
Our goal was to deliver a sophisticated event to fit the world-class brand.
For this project, Event Kit brought to life the bold, sophisticated and world-class brand vibe for Blackmores. Our goal with this project was to showcase the brand personality by featuring the brand’s signature colours, along with fresh produce and product tastings. The consumer experience saw visitors enter a space filled with cutting edge AI technology, paired with abundant fresh produce.
Our Challenge • To bring to life the creative concept of technology and nature.
Event Success • Voted most popular brand activation by Australian Open fans.
The results.
The Blackmores Wellbeing Oasis was a refreshing space that welcomed over 300,000 visitors throughout the Australian Open period. Event Kit brought to life the marketing vision of creative agency Bastion EBA. Our successful project collaboration saw the Blackmores activation voted most popular by Australian Open fans.
“Fans both on the ground and those enjoying the tennis around the country will have the chance to interact with our wellbeing coach to help them with achieving their wellbeing goals for 2017.” — Dave Fenlon, Blackmores Managing Director.
